Amping up digital marketing for an established local grocery store.
Haggen Food has been a cornerstone in the Pacific Northwest for over 80 years. Diving into the digital landscape was something they'd dipped their toe in but had never made the big plunge. In order to bring added value to customers' shopping experience, Haggen expanded their website, blog and social media marketing.
Their efforts were rewarded with a 860% increase in followers, an average reach of 500K potential customers each week and a spike in website visitors and social channel engagement. They were able to quickly resolve disputes and turn complaints into happy endings quickly with the use of social media monitoring.
Various social media posts for instore displays, homemade recipes, and highlights of local producers.